Tracked crushers and screens offer the customer the optimum flexibility, giving users in mining, construction or recycling the benefit of true plant mobility. In addition, an operation can literally be operational overnight. Our range of machines operate in the toughest environments and feature nominal set-up times, market leading productivity rates and excellent reliability figures. Rajen Khoda, Director of Sales South Asia & the Middle East, Powerscreen gives an insight to the Crushing & Screening Industry in India.

Powerscreen is an expert in the design and manufacture of mobile crushing, screening and washing equipment. Please brief us on the recent Trend in the Crushing & Screening Industry in India.

We are very pleased to be building equipment in India at a time when the country is investing substantially in infrastructure development to help ensure the economic well-being of its citizens. Mobile crushing and screening equipment plays a basic, yet vital, role in building infrastructure. We are ready to assist both government projects and commercial ventures with the right equipment carrying the Powerscreen name built by Indian workers and sold through an enhanced distribution network.

We have been in the market for nearly a decade now and have found that price isn’t the sole driver. The equipment should offer the customer value for money in terms of reliability, efficiency, continuing support, availability of spare parts and re-sale prices.   We are confident that these attributes will position us ever more strongly in the Indian market place.

What trend will shape industry evolution in the coming years?

We see the market for mobile machines in all market segments growing at the expense of less flexible options such as static/wheeled installations. The range of tracked machines is specifically designed to take advantage of this anticipated shift, as indeed has happened throughout other parts of the world. India is one of the major strategic markets for Terex and the company plans to continue to invest to grow its presence there.

Today Powerscreen is an established name in this sector. What is your opinion about the growth potential for the industry in the domestic and export market?

India is following the trend we have seen in other markets of favouring tracked crushing and screening machinery to those that are static / wheeled. There is, of course, a period of education and change, but it is evident from our growth that tracked crushers and screens are the way forward for India. 

What are the key issues and challenges being faced by your company?

Some of the key challenges for Powerscreen are:

•           To meet customer demand for Powerscreen equipment

•           Increasing our Dealer Network where we don’t have presence currently both in India and neighbouring countries

•           Continued excellent customer support through our dealer network which includes training of our dealer staff and ensuring parts availability nearest to customers.

What are the steps to be initiated by industry players in grabbing maximum opportunities?

Powerscreen’s experience worldwide demonstrates that first class customer support and service must be a key objective for anyone in the industry wanting to maximize opportunities.

Please opine about the future of crushing and screening industry in India.

India is following the trend we have seen in other markets of favouring tracked crushing and screening machinery to those that are static. There is, of course, a period of education and change, but it is evident from our growth that tracked crushers and screens are the way forward for India. We are very optimistic about growth in the country.

What are the total market size and your market share?

In India, Powerscreen has continued to grow with the economy through the provision of crushing, screening and washing equipment supported by first class customer support services provided by Powerscreen dealers.  We currently have the largest market share of tracked crushing and screening equipment in India. By investing in the local economy with this plant, we have signaled our intent to continue to grow with India. Looking forward, we are committed to supporting the continuing development of the Indian market through our local manufacturing facility in Hosur.  

What are your key products in this segment?

Powerscreen offers a comprehensive range of mobile tracked and wheeled crushers and screens, as well as washing equipment. These include market leading jaw, cone and impactor crushers as well as a broad range of screening and washing machines. The Powerscreen range has become a first choice for customers in the mining and construction industries.

Tracked crushers and screens offer the customer the optimum flexibility, giving users in mining, construction or recycling the benefit of true plant mobility. In addition, an operation can literally be operational overnight. Our range of machines operate in the toughest environments and feature nominal set-up times, market leading productivity rates and excellent reliability figures.

Our plants are designed to minimize environmental impact with low running costs while saving on inefficient transport of material across and between sites. The Tracked crushing and screening plants we provide are considered to be among the most fuel efficient plants available in the market today.