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Bring your walls to life with HP Wall Art [Apr 2012]

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First-of-its-kind custom wallpaper printing service that offers easy personalisation of walls; Offers a wide range of environment friendly design themes

Hewlett Packard, the leaders in printing and imaging industry, recently announced the launch of its application service HP Wall Art, a first-of-its-kind custom wallpaper printing service powered by HP’s industry-leading printing technology, and targeted the savvy home owners looking to transform their living spaces into works of art; with a look that reflects their interests, taste and lifestyle. HP is aiming to create compelling customer experiences with HP Wall Art through selected print providers, who in turn will offer HP Wall Art to homemakers, interior designers and other professionals in the interior décor industry.

During the launch event, HP introduced ‘Arun & Rajive’, the first HP print provider offering HP Wall Art through their website www.createyourwalls.com.

Puneet Chadha, Director - Graphics Solutions Business, HP Imaging and Printing Group India said, “HP Wall Art is a revolutionary service that leverages HP’s advanced printing technology to offer a uniquely customisable home décor option for the home. The sheer ease of choosing wallpaper from diverse designs; spanning a wide range of themes, colours and moods; makes HP Wall Art a compelling proposition for home owners who wish their walls to make an aesthetic statement”.

Easy personalisation of wall décor
Remodelling homes with environment friendly and truly personalised taste is now easy with HP Wall Art. This new product is designed for homes and office interiors and allows consumers to self-create wall décor that bears a strong mark of their taste and personality.

CreateYourWalls.com is an introductory service that lets homeowners create bespoke wallpapers with an easy online design tool, which makes designing the wall décor as easy as drag and drop. Consumers can easily choose from dozens of design templates available in the wall art gallery, grouped by themes like abstracts, passion, kids, nature and spiritual. These design templates serve as the starting point of your own, unique and personalised wall décor.

It is very simple to choose the design template, drag and place design objects and elements where one wants them to appear, and order the wall décor online. The wall décor is printed at a state-of-the-art factory set up by Arun & Rajive and are delivered and installed without much delay.

Sidharth Malhotra, Owner at Arun & Rajive said, “HP Wall Art offers a stunning new option in home décor that allows home owners to express their creativity on their walls. We are excited to bring this service to home owners in Delhi along with HP, and have a strong infrastructure ready to support customers with designing, ordering and installing their personalised wallpapers in their homes.”

HP is expecting many such interfaces to be created and launched over a period of time, which will together bring an enriching consumer experience while designing their own home décor.

Durable, maintenance-free and environment friendly
According to a statement release by HP, “The Wall Art décor is extremely durable and are tested to resist fading for 20 years. The wall décor is also easy to maintain and can be cleaned easily with water. The material used in these wallpapers has been specially engineered with Indian climatic conditions in mind”.

“HP Wall Art is printed on a 100 per cent safe wallpaper media and is a certified green product by GREENGAURD and Intertrek. The wall décor is also environment-friendly and are printed on HP’s PVC-free media, using HP’s state‑of‑the‑art, eco-friendly Latex inks”, the statement said.


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